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A Parody of Almost Every Ad on Television

  Laugh. Cry until you’re dehydrated. Gather your tears up in a bowl. Drink them down. Repeat until there is nothing left but a single concentrated crystal of salt. Mount it on a ring. Get ...

Apr, 10
Make Haterade

Make Haterade

What should you do when your haters try to bring you down? This.     The Honey Maid graham cracker company tackles its detractors in a brilliant ad retort. And a side note: the ‘This ...

Apr, 07
The Collaboration Project

The Collaboration Project

Perhaps you are under the impression I don’t play well with others. Au contraire! True, I recently posted why collaboration is the herpes of copywriting. But we are not all copywriters – no matter how ...

Mar, 29
Why Collaboration Sucks

Why Collaboration Sucks

“Collaboration” is one of those warm and fuzzy words. But warm and fuzzy gives you fleas. Many a copywriter breaks out in a terrible itch when some sadistic soul throws the word “collaboration” into play. ...

Mar, 29
Another Belligerent Charity

Another Belligerent Charity

We’ve already written about UNICEF copping an attitude at Facebook warriors. (Click here to have a look at that sensational UNICEF campaign.)  Crisis Relief Singapore takes its audience to task for the same offence. The ...

Feb, 15
UNICEF Gets Belligerent

UNICEF Gets Belligerent

As you probably know, I thrive on belligerence. But most copywriting requires a softer touch. Sometimes you butter up your readers. Sometimes you seduce them. Sometimes you may go as far as stoking their insecurities. ...

Sep, 02
The Power of Metaphor

The Power of Metaphor

If you haven’t watched the video in my last post, go ahead and do it now: Is It Okay to Be Left Handed? Seen it? Keep reading. This ad employs one of the strongest techniques ...

Oct, 01

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