This post was written on 14 Oct 2011 and is filed under Uncategorized.

Sex Sells. For Every Sex. Brilliant PSA.

Advertising is sexist… It paints women as sex objects… Nipples have nothing to do with my instant coffee…

Boo hoo hoo. Cry me a river.

You know why advertising uses wet girls washing cars to sell hamburgers? Because it works.

But like David Bowie, this door swings both ways. The brilliant ad concept below manages to make even cancer screening sexy.



Reminds me of this testicular cancer PSA that used a sexy woman to promote feeling yourself up: Having a Ball. If you didn’t see it, I recommend you have a look. (Warning: it’s for a good cause but NSFW if your coworkers don’t realize what you’re looking at.)


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