Copywriters, do you have ‘copywriting music’? Is there a particular song that puts you in the mood? Do you have different soundtracks for each mode – your ‘waste management playlist’ and ‘plus-size brassiere playlist’ for example?
Personally, I require silence to do my best work. Except, that is, for occasional instances when I’m trying to capture one specific feeling and put a single song on a loop. (See our copywriting tips on sensory imagery.)
In general I find lyrics to be really distracting. I can’t deal with the linguistic interference. For visual work such as graphic design, painting or conceptual work when I’m just searching for images, then music can be a nice accompaniment. Otherwise, my iPod is off and the world around me needs to shut its pie hole.
What’s your take on aural stimulation?