This post was written on 22 Sep 2011 and is filed under Uncategorized.

It’s a Car!

As a copywriter, I take extra joy in seeing Michael Showalter lampoon advertising’s pomposity in the new Toyota Yaris campaign.

Car advertising is particularly rife for the jabs. You would think after watching many car commercials that the vehicle transports you to Alpine landscapes for a spiritual experience.

No truer tagline was ever written:

it’s a CAR!



Watch more hilarious ads in this series here on the Adweek website.

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