Legal Sea Foods is going to make a killing out of this ad campaign.
2. Targeted Messaging
As celebrities of the past decade have learned, flashing your thingamadoo is a ticket to continued success.
Controversy increases awareness. It catches attention, and then it self-propagates, spreading far and wide (like Britney’s legs exiting a car).
Sure, there will be tons of people up in arms about this ad campaign.
But vegans don’t eat at Legal Sea Foods. When was the last time you saw PETA convention members picking their scrambling lobsters out of a tank?
Feast your eyes on the delicious new Legal Sea Foods campaign: