This post was written on 10 Sep 2011 and is filed under Uncategorized.

Copywriting Fail. (Or Is It a Win?)

“Horological excellence”. Har har.

Methinks the copywriter had a penchant for puns and a dislike of the client.


copywriting fail


  1. Robo Conan
    September 12, 2011

    I can imagine what the Thai copy reads. It’s almost easy to copywrite in Thai, as there’s only a handful of must-use adjectives (to get the client’s approval), but that’s also what makes it difficult. There’s nothing new in there.

  2. Robo Conan
    September 12, 2011

    Oh…forgot to say that I think it’s a direct translation of the Thai copy.

  3. Danielle Lynn
    September 13, 2011

    The horological excellence almost enticed me to purchase…

    • B. Ligerent
      September 13, 2011

      Maybe it works after all. Depends on what you’re in the market for I guess.

      These pieces might fly off the shelves in Vegas or Amsterdam.